White Rabbit

White Rabbit

白ウサギ, Shiro Usagi



Personal Information




164 cm











Chapter 1
Chapter 4 (Official)

Voice Actor

Drama CD

Showtaro Morikubo





March Hare

The White Rabbit (白ウサギ, Shiro Usagi) is the person responsible of bringing people who have thrown away their past to Wonderland, where gives them a new name. He is also the creator of the "Kill The White Rabbit" Game in which candidates in becoming Alice of Wonderland are required to kill him in order to win the game and the title of Alice of Wonderland. He serves a lady whom he calls Marianne and recognises her as the real Alice.


White Rabbit and Alice

The White Rabbit and the 89th Alice meet for the first time

Originally the White Rabbit from Alice in Wonderland, a mysterious event torn apart Wonderland the day he broke from the story. Becoming a living, breathing human with his own thoughts and feelings, the Cheshire Cat revealed to the White Rabbit what became of "Alice": she was dead, killed off by the author. Setting himself on the mission to repair the story, he recreated Wonderland and set out gathering humans who had lost their way of life.

At one point, he found either an amnesic Alice Liddell or found the original Alice in Wonderland and, dubbing her as Marianne, became her caretaker. Marianne may have been the reason the White Rabbit fell into insanity, as he developed a crush on her that turned into overwhelming love.

He created the game to kill the White Rabbit. He made it once he realized that only the original Alice would be able to "complete the story", as in catching the rabbit. However, he has no ill grudges against anyone in Wonderland, save for a mysterious hatred of the Cheshire Cat. 

At some point, he started bringing people to Wonderland, including the Mad Hatter,[1] the Queen of Hearts, the Knave of Hearts, and the March Hare among others.


The White Rabbit is a pale lad who appears to have a pair of two large ears reaching up to his waist. His height is 164 cm (5'5"1/2). He has white, short hair with a little black hat on top of his head, a pair of large maroon eyes and wears a black formal suit where a large ribbon hangs around his collar. He wears a pair of black capri shorts with a brown, bulky belt where his sword is attached and a pair of black knee-high boots.


The White Rabbit has a tough and stubborn personality. His affection for "Marianne" is extreme, for he is willing to do anything for her, even for his own death. He is also shown to be very cautious, often wielding his sword at the first sign of danger. He is rather cold to everyone, but his cold and negative personality is an outcome of his sadness and fear from his past. He tries to hide his feeling behind an emotionless mask, but he actually softens up for a moment when the March Hare says that they are friends.


Arrival of the 89th Alice in WonderlandEdit

Cradling his mistress at her throne, the White Rabbit detects an illegal intruder in Wonderland and promises Marianne that he will fulfill her wish.[2]

When he arrives at his territory, the White Rabbit encounters a guest and turns out to be the Cheshire Catnot a guest, after all – who asks him to give him some food. The former inquires him of his mistress, to which the Cheshire Cat answers that she has been "eaten" by his master. The White Rabbit accepts his idea, though he plans to serve him some scraps for him. The Cheshire Cat nonetheless thanks him, but wonders about the effort that the White Rabbit goes through everyday for "her", even though she cannot eat or drink the food he prepared. The White Rabbit grows fairly annoyed and asks the reason why the Cheshire Cat came. The latter says that he has come to meet Alice, whom he finds lovely and honest. The White Rabbit, however, exclaims that the current Alice is different, only losing his way to Wonderland and is not Alice. Since the current Alice called himself by name, the Cheshire Cat asks him behind that reasoning, but the White Rabbit knows well that the Cheshire Cat actually named him as "Alice". The Cheshire Cat disagrees, as he claims that he is merely a cat with no power. The White Rabbit chides him and tells him to prepare a grave for the "fake" Alice, since he shall perish soon anyway. However, before the Cheshire Cat leaves, he warns the White Rabbit to not underestimate Alice.[3]

Ruckus at Town SquareEdit

When a lady proclaims that she "has found Alice", the White Rabbit is one of the people who became aware and astounded of this situation.[4]

Rabbit slashes Duke

The White Rabbit attacks the Duke

When Alice seemingly killed his "sister", he marvels at the fact that it is the right story, but the White Rabbit appears behind him and disagrees. At the town square, the White Rabbit arrives and slashes the Duke with his rapier, retrieving Alice and killing the monster. He suddenly remarks at the group that the 89th Alice is not Alice, forcibly telling the Hatter to admit that he is as a fake. He immediately departs to find a replacement for the Duke. On his way, he complains at the number of pawns lost during the event, making haste to complete the story to prevent Wonderland's disappearance. He becomes weakened and collapses; his mistress appears once again at her throne, assuring her that he will put an end to the story where she is continuously killed. He promises that he will save her, calling her "Alice".[5]


  • The White Rabbit in Alice in Wonderland was quick to panic and tended to be rude when such. He is remembered as the reason why Alice stumbled into Wonderland, as he appeared above ground wearing his waistcoat, looked at his pocket watch, and hurried off right in front of Alice. At one point, he confuses Alice for his maid Mary Ann and scolds her for being outside and orders her to run to his house and pick up a pair of his gloves and a fan. Later on, he shows up by the Queen's side, taking messages for her and even reading the court proceedings for her.
  • The White Rabbit's favorite book is Alice in Wonderland.
  • The White Rabbit's favorite colour is red.
  • Within the drama CD, he has been heard appearing during the Alice Fixed Holiday.


  • "I will save Alice. Because that is what Alice wants!"
  • "Friends, eh...?"
  • (To Alice) "...Is it worth to murder me?"


  1. Are You Alice? manga, Chapter 9
  2. Are You Alice? manga, Chapter 1
  3. Are You Alice? manga, Chapter 4
  4. Are You Alice? manga, Chapter 6
  5. Are You Alice? manga, Chapter 8